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Gross merchandise value of TikTok Shop categories in Southeast Asia as of the first quarter of 2025, by country

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Source

In cooperation with
Release date

June 2025

Region

Asia

Survey time period

Q1 2025

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Top TikTok Shop categories GMV SEA Q1 2025, by country

Published by
Yihan Ma,
Jul 24, 2025

As of the first quarter of 2025, the largest shopping categories of TikTok Shop in Singapore were health and beauty, with a gross merchandise value share of **** percent. In Indonesia and Malaysia, Muslim fashion was also one of the popular shopping categories on TikTok Shop.

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Overview

6

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Competitive landscape

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TikTok users

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TikTok ShopSocial media advertising and marketing worldwideSocial commerceInfluencer marketing worldwideTikTok
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