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TikTok Shop perception among consumers in selected countries in 2025, by awareness level

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Sources

Release date

September 2025

Region

France, Germany, Italy, Spain, United Kingdom, United States

Survey time period

June 2025

Number of respondents

3,971 respondents*

Age group

16-65 years

Special properties

Nationally representative study

Supplementary notes

This question was phrased by the source as follows: "What’s your overall impression of Shein, Temu, and TikTok Shops?" Responses about TikTok Shop were considered.

*There were 3,971 total respondents in Germany, France, Italy, Spain, the United Kingdom, and the United States. Respondents were consumers familiar with the platform.

Citation formats

TikTok Shop perception among consumers in selected countries 2025, by awareness level

Published by
F. Watty,
Apr 24, 2026

Almost half of consumers who were previously familiar with TikTok Shop had a positive or very positive perception of the brand in 2025. In the selected countries, ** percent had a very negative impression about TikTok Shop.

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Statistics on " Social media usage in the United Kingdom (UK) "

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Other statistics that may interest you Social media usage in the United Kingdom (UK)

Overview

6

Demographics

4

TikTok

4

Facebook

5

Usage

7

Instagram

4

Other major social media platforms

8

Social media brand profiles

8

Social media influencers

4

User attitudes

5

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Topics

TikTok ShopSocial media advertising and marketing worldwideSocial commerceInfluencer marketing worldwideTikTok
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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