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Leading online marketplaces in the fashion market worldwide in 2025, by gross merchandise value (in billion U.S. dollars)

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Sources

Release date

May 2026

Region

Worldwide

Survey time period

2025

Supplementary notes

The release date is the date of access.

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the global fashion market is based on the top marketplace brands according to GMV in this market in the year 2025. 

Citation formats

Top fashion e-commerce marketplaces worldwide 2025, by gross merchandise value

Published by
Yihan Ma,
May 11, 2026

Chinese sites dominated the global ranking of the leading online marketplaces for fashion in 2025 by gross merchandise value. Tmall made about *** billion U.S. dollars in GMV in that year, followed by Douyin, which made about *** billion U.S. dollars. Taobao ranked third with a GMV of approximately *** billion U.S. dollars. 

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Marketing and Seller Center app

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U.S. deep-dive

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TikTok ShopSocial media advertising and marketing worldwideSocial commerceInfluencer marketing worldwideTikTok
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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