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Chinese e-commerce retailers' share of e-commerce gross merchandise value (GMV) in 2024, by country or region

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Sources

Release date

October 2025

Region

Worldwide, China

Survey time period

Jan 1st to Dec 31st 2024

Supplementary notes

TikTok Shop includes Tokopedia in Indonesia; other Chinese players include Trendyol, Xiaomi, Suning, Daraz, Miravia, and Metro China.

Values may not add up to 100 percent due to rounding.

Citation formats

Chinese e-commerce stores' GMV share by region 2024

Published by
Yihan Ma,
Nov 5, 2025

Chinese e-commerce players have shown a strong presence in Southeast Asia. In 2024, Chinese e-commerce platforms accounted for **** of the total e-commerce GMV in the Philippines, while in Indonesia and Vietnam, their market share also exceeded ** percent.

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