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Innovator rate of the advertising industry in Germany from 2008 to 2022

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Source

Release date

January 2024

Region

Germany

Survey time period

2008 to 2022

Special properties

companies with at least five staff members

Supplementary notes

* With the 2018 reporting year, the definition of innovations was adapted to the revised Oslo Manual of the OECD and Eurostat and is no longer comparable with the definition of previous years. Process innovations now also include organization and marketing. In addition, the components of the individual innovation types have been re-specified, in particular to better reflect the role of digitalization for innovations.

The German Innovation Survey is conducted on behalf of the German Federal Ministry of Education and Research (BMBF) by the Centre for European Economic Research (ZEW, Mannheim) in cooperation with infas (Institute for Applied Social Science) and the Fraunhofer Institute for Systems and Innovation Research (ISI).

The survey targets all companies in Germany with at least 5 employees. The definitions and measurement concepts correspond to the international standards of OECD and Eurostat. Every two years, the innovation survey is part of the Europe-wide Community Innovation Survey (CIS) coordinated by Eurostat. All values are extrapolated to the population of companies with 5 or more employees in Germany. A total of almost 16,400 companies participated in the Innovation Survey 2022 (= 54% of the sample size), including 241 from advertising.

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Innovator rate of the advertising industry in Germany 2008-2022

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

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For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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