The brand index is mainly composed of three parts: content score, dissemination score and search score.
Content score: the number of natural content, the number of certificated business accounts content, the number of effective ads and other factors are fitted through scientific calculation. Dissemination score: exposure of natural content, exposure of certificated business accounts content, exposure of advertisement and live viewing. Search score: the amount of search pageviews.
The source does not specify the publication date. The release date stated here is the date of access.
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Most trending gaming brands on Douyin in China 2025, based on brand index
From August 31 to September 6, 2025, NetEase's open world wuxia role-playing video gameÌý**ranked first among all gaming brands on Douyin, the Chinese sister app of Tiktok, scoring ** points in a brand index.****,a first-person tactical hero shooter video game developed and published by Riot Games,claimed the second spot, followed by****.Ìý
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Ocean Engine. (September 15, 2025). Brand index of major gaming brands on Douyin in China as of September 2025 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand index of major gaming brands on Douyin in China as of September 2025 (in 1,000s)." Chart. September 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. (2025). Brand index of major gaming brands on Douyin in China as of September 2025 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand Index of Major Gaming Brands on Douyin in China as of September 2025 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Sep 2025, /statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
Ocean Engine, Brand index of major gaming brands on Douyin in China as of September 2025 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/ (last visited July 31, 2026)
Brand index of major gaming brands on Douyin in China as of September 2025 (in 1,000s) [Graph], Ocean Engine, September 15, 2025. [Online]. Available: /statistics/1365829/china-leading-gaming-brands-on-douyin-by-brand-index/
