A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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Major content coverage of MCN companies in China 2023, by topic
Based on a survey released in April 2024, MCN companies in China had a high topic variety in content output. About **** percent MCN agencies produced content about beauty and cosmetics. Fashion, childcare, and entertainment were also a main direction.
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TopMarketing. (April 9, 2024). Major operational content coverage of multi-channel network (MCN) agencies in China in 2023, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1546668/china-key-operational-content-coverage-of-mcn-companies-by-category/
TopMarketing. "Major operational content coverage of multi-channel network (MCN) agencies in China in 2023, by industry." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1546668/china-key-operational-content-coverage-of-mcn-companies-by-category/
TopMarketing. (2024). Major operational content coverage of multi-channel network (MCN) agencies in China in 2023, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1546668/china-key-operational-content-coverage-of-mcn-companies-by-category/
TopMarketing. "Major Operational Content Coverage of Multi-channel Network (Mcn) Agencies in China in 2023, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1546668/china-key-operational-content-coverage-of-mcn-companies-by-category/
TopMarketing, Major operational content coverage of multi-channel network (MCN) agencies in China in 2023, by industry ÌÇÐÄÆƽâ°æ, /statistics/1546668/china-key-operational-content-coverage-of-mcn-companies-by-category/ (last visited July 29, 2026)
Major operational content coverage of multi-channel network (MCN) agencies in China in 2023, by industry [Graph], TopMarketing, April 9, 2024. [Online]. Available: /statistics/1546668/china-key-operational-content-coverage-of-mcn-companies-by-category/
