A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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Major industries partnering with MCN agencies in China 2023
MCN agencies in China support many brands from all sort of industries. As shown in a survey released in April 2024, brands from the FMCG industry were the most common partners of MCN companies in the country, taking up **** percent. **** percent of MCN companies also had collaborations with brands from the automotive industry.
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TopMarketing. (April 9, 2024). Brands partnering with multi-channel-network (MCN) agencies in China in 2023, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1548746/china-partner-brands-of-multi-channel-networks-by-partner-industry/
TopMarketing. "Brands partnering with multi-channel-network (MCN) agencies in China in 2023, by industry." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1548746/china-partner-brands-of-multi-channel-networks-by-partner-industry/
TopMarketing. (2024). Brands partnering with multi-channel-network (MCN) agencies in China in 2023, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1548746/china-partner-brands-of-multi-channel-networks-by-partner-industry/
TopMarketing. "Brands Partnering with Multi-channel-network (Mcn) Agencies in China in 2023, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1548746/china-partner-brands-of-multi-channel-networks-by-partner-industry/
TopMarketing, Brands partnering with multi-channel-network (MCN) agencies in China in 2023, by industry ÌÇÐÄÆƽâ°æ, /statistics/1548746/china-partner-brands-of-multi-channel-networks-by-partner-industry/ (last visited July 31, 2026)
Brands partnering with multi-channel-network (MCN) agencies in China in 2023, by industry [Graph], TopMarketing, April 9, 2024. [Online]. Available: /statistics/1548746/china-partner-brands-of-multi-channel-networks-by-partner-industry/
