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Most purchased subscriptions in India as of July 2025, by type

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Source

In cooperation with
Release date

September 2025

Region

India

Survey time period

July 17 to 30, 2025

Number of respondents

16,184 respondents

Age group

16 years and above

Method of interview

Online survey

Supplementary notes

Survey question: What type of subscriptions have you paid for in the last six months? 

Citation formats

Most purchased subscriptions in India 2025, by type

Published by
F. Watty,
Sep 16, 2025

According to a survey conducted by in July 2025, nearly ** percent of respondents in India mostly purchased subscriptions for streaming or video services. Following this, music (e.g., Spotify, Apple Music) was the second most purchased among subscriptions in the country. 

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