Survey question:
"Do you use an official app for a store or a brand?"
Among a total of 6,455 respondents, 1,155 were between 16 and 24 years old, 3,261 were between 25 and 34 years old, 1,610 were between 35 and 44 years old, 336 were between 45 and 54 years old, and 93 were above 54 years old.
Percentages may not total 100 due to rounding.
Citation formats
Consumers using a brand or store's official app in China 2023, by age group
According to a survey conducted by in China in November 2023, around ** percent of respondents aged between 35 and 44 years said that they use an official app of a store or a brand. In comparison, only ** percent of those above 54 years confirmed the same.
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in China as of November 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of consumers using a brand or store's official app in China as of November 2023, by age group." Chart. December 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in China as of November 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in China as of November 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Dec 2023, /statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight, Share of consumers using a brand or store's official app in China as of November 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/ (last visited July 31, 2026)
Share of consumers using a brand or store's official app in China as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: /statistics/1440601/china-usage-of-brand-or-store-official-app-by-consumer-age/
