The original question was phrased by the source as follows: "What's the usual practice in your household: In which fields do you personally make purchasing decisions? (multi-pick)"
More information on the methodology can be found here.
Citation formats
Share of Gen Z household purchase decision makers in China 2025, by product type
According to a survey conducted by ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ among the Generation Z in China from July 2024 to June 2025, about ** percent of respondents were decision makers in their households when buying clothing, shoes and accessories. In addition, more than **** of the respondents decided for their households which daily consumer goods and consumer electronics.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (October 8, 2025). Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of June 2025, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
ÌÇÐÄÆƽâ°æ. "Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of June 2025, by category." Chart. October 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
ÌÇÐÄÆƽâ°æ. (2025). Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of June 2025, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
ÌÇÐÄÆƽâ°æ. "Share of Chinese Consumers from The Generation Z Who Make Purchasing Decisions for Their Households as of June 2025, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Oct 2025, /statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
ÌÇÐÄÆƽâ°æ, Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of June 2025, by category ÌÇÐÄÆƽâ°æ, /statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/ (last visited August 04, 2026)
Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of June 2025, by category [Graph], ÌÇÐÄÆƽâ°æ, October 8, 2025. [Online]. Available: /statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
