The original question was phrased by the source as follows: "Which of these types of physical stores have you bought something from in the past 12 months? (multi-pick)"
More information on the methodology can be found here.
Citation formats
Popular physical stores among Zoomers in China 2024
According to a survey conducted by ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ among Generation Z in China from October 2023 to September 2024, ** percent of respondents said they had bought something from an apparel or footwear store within the past 12 months. Department store was the second most popular offline channel among the Chinese Zoomers, with **** of the respondents having made purchases there during that period.
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ÌÇÐÄÆƽâ°æ. (October 7, 2024). Popular offline shopping channels among the Generation Z consumers in China as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1535670/china-offline-shopping-channels-of-gen-z/
ÌÇÐÄÆƽâ°æ. "Popular offline shopping channels among the Generation Z consumers in China as of September 2024." Chart. October 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1535670/china-offline-shopping-channels-of-gen-z/
ÌÇÐÄÆƽâ°æ. (2024). Popular offline shopping channels among the Generation Z consumers in China as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1535670/china-offline-shopping-channels-of-gen-z/
ÌÇÐÄÆƽâ°æ. "Popular Offline Shopping Channels among The Generation Z Consumers in China as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2024, /statistics/1535670/china-offline-shopping-channels-of-gen-z/
ÌÇÐÄÆƽâ°æ, Popular offline shopping channels among the Generation Z consumers in China as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1535670/china-offline-shopping-channels-of-gen-z/ (last visited August 04, 2026)
Popular offline shopping channels among the Generation Z consumers in China as of September 2024 [Graph], ÌÇÐÄÆƽâ°æ, October 7, 2024. [Online]. Available: /statistics/1535670/china-offline-shopping-channels-of-gen-z/
