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Share of Generation Z students incentivized by different factors to buy clothes online worldwide in 2024

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Source

Release date

October 2024

Region

Worldwide

Survey time period

2024

Special properties

Generation Z students who mainly buy fashion products in-store

Supplementary notes

The question was phrased by the source as follows: "If you mainly purchase clothes in store, what would tempt you to buy online?

The source does not specify the number of respondents.

Multiple answers were possible.

Citation formats

Incentives to shop online for Generation Z students worldwide 2024

Published by
F. Watty,
Mar 19, 2025

Over eight in ten Generation Z students reported that discounts between ** and ** percent could tempt them to buy clothes online, according to a survey in 2024. Free delivery was the second-most selected option, with ** percent of respondents choosing this incentive.

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Gen Z online shopping behaviorOnline shopping behavior in the United StatesU.S. Baby Boomers: grocery shopping behaviorOnline shopping behavior in the UKGen Z and the beauty market in the United States
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