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In 2024, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to ** U.S. dollars and was expected to reach ** billion dollars by 2030. Singapore has established itself as the best-equipped e-commerce market in Southeast Asia. 

Singapore’s success in e-commerce

Compared to its neighboring countries, Singapore's e-commerce market depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success. While the total revenue might not be as high as the largest e-commerce market in Southeast Asia, Indonesia, the revenue per order and the frequency of ordering online per person by far exceeds those for Indonesia. 

Main e-commerce players

Shopee, Lazada, and AliExpress were the most clicked e-commerce sites in Singapore as of March 2025. While Shopee and Lazada focus on localized e-commerce experiences within Southeast Asia, AliExpress specializes in cross-border trade, allowing small businesses—mainly from China—to sell globally.