Indonesia: GMV e-commerce market 2030| ��ƽ��

Annual gross merchandise volume (GMV) of the e-commerce market in Indonesia from 2023 to 2025 with a forecast for 2030 (in billion U.S. dollars)

Characteristic	Market value in billion U.S. dollars
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Release date

November 2025

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Region

Indonesia

Survey time period

2023 to 2025

Supplementary notes

*Forecast.

Gross merchandise value (GMV) is the total value of merchandise sold over a given period of time through a customer-to-customer (C2C) exchange site.

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The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached ** billion U.S. dollars in 2025 and was expected to reach around *** billion U.S. dollars by 2030.

Shopee - the most clicked C2C marketplace in Indonesia

As of March 2024, the C2C marketplace Shopee ranked second among the most clicked e-commerce sites in Indonesia. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2023, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about *** billion U.S. dollars.

E-commerce on the rise

Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. In 2024, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.