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Consumer preference for personalized shopping experiences in selected countries as of 2025

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Source

Release date

January 2025

Region

Worldwide

Survey time period

2025

Number of respondents

12,000 respondents

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The survey included 2,000 respondents each in the U.S. and the UK, and 1,000 respondents each in Canada, Mexico, Germany, France, Sweden, the Netherlands, Australia, and Japan.

Citation formats

Share of consumers preferring tailored shopping experience worldwide 2025, by country

Published by
Yihan Ma,
May 7, 2026

According to a 2025 survey, * has the highest share of respondents favoring personalized shopping experiences among the countries surveyed, at ** percent. More than ** percent of respondents in ***, *, and * also reported a preference for shopping with retailers that provide tailored shopping services.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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