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E-commerce merchants personalization strategies during the holidays in the United States in 2025, by merchant size

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Sources

Release date

November 2025

Region

United States

Survey time period

August 13 to 27, 2025

Number of respondents

307 e-commerce merchants*

Supplementary notes

*According to the source, e-commerce merchants were divided as follows:

  • 102 large e-commerce merchants,
  • 107 medium e-commerce merchants
  • 95 small e-commerce merchants

The methodology to define the merchant's size was not specified by the source.

Citation formats

E-merchants personalization strategies during the holidays in the U.S. 2025, by size

Published by
F. Watty,
Nov 21, 2025

According to a 2025 survey, ** percent of large merchants in the United States planned to use past purchases to recommend items  to customers, while ** percent of small merchants planned to do the same. Almost **** of overall merchants intend to use browsing experience to recommend items.

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Statistics on " Holiday season e-commerce in the United States "

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Other statistics that may interest you Holiday season e-commerce in the United States

Overview

7

Spending and shopping behavior

7

Digital channels and platforms

6

AI usage

4

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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