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Share of consumers who trusted that influencers knew that sponsored content disclosures were required in Canada as of March 2023

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Sources

In cooperation with
Release date

June 2023

Region

Canada

Survey time period

February 28 and March 1, 2023

Number of respondents

3,348 respondents

Method of interview

Online survey

Supplementary notes

Original question: "How much do you agree or disagree with the statement: “I trust influencers know that these requirements are in place." 


The source does not provide information about the age of survey respondents.

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Share of consumers who trusted that influencers with disclosure knowledge Canada 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 23, 2024

During a 2023 survey, **** percent of the responding consumers from Canada agreed or strongly agreed with the statement that they trusted that influencers knew that sponsored content disclosures were required. Meanwhile, **** percent of the interviewees either disagreed or strongly disagreed.

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