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Value of sports celebrity endorsements in India in 2022 and 2024, by sport (in million U.S. dollars)

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Release date

March 2025

Region

India

Survey time period

2022 to 2024

Citation formats

Value of sports celebrity endorsements in India 2022-2024, by sport

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2026

The total value of sports celebrity endorsements in cricket in India was approximately *** million U.S. dollars in 2024, marking an increase from the previous year's total of ** million dollars. Meanwhile, the value of sports celebrity endorsements in emerging sports rose to about ** million dollars in 2024, up from ** million dollars in the two previous years.

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