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Indian cricketer, Virat Kohli, emerged as the leading celebrity with the highest brand value across India, grossing over *** million U.S. dollars in 2023. Bollywood actor Ranveer Singh was the second most-valued celebrity in the South Asian country, with a brand value of about *** million U.S. dollars that year. Celebrity endorsers are a key element of marketing campaigns among companies seeking mass brand awareness in India.

Celebrity endorsement

Featuring celebrities in advertising has long been a powerful marketing strategy in India, where fans often idolize their favorite sports and on-screen stars. This strong emotional connection is leveraged by brands to enhance their market presence. In 2023, the leading 10 celebrities collectively endorsed over *** products, reflecting a growth from the previous year. These high-profile endorsements boost consumer trust and significantly drive brand visibility in an increasingly competitive marketplace. Brands also strategically partner with celebrities to reach their target audience, with emerging Gen Z icons like Sara Ali Khan and Shubman Gill gaining popularity as brand endorsers. 

Influence of Indian celebrities

Beyond their professional careers, top celebrities in India play a critical role in influencing consumer choices through brand endorsements. Their immense popularity and reach, particularly on social media platforms, provide brands with direct access to vast and diverse audiences. A 2022 survey revealed that ** percent of Indian consumers were more likely to try a product recommended by their favorite influencer, highlighting the role celebrities play in shaping purchase decisions through their endorsements.