According to a survey on preferences in advertising in New Zealand in 2024, ** percent of the New Zealand costumers preferred a brand that matched with their own ethics and values. Another ** percent indicated that knowing the company's backstory and purpose is most important for them.Â
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Intuit. (August 10, 2024). Breakdown of brand qualities most important to consumers in New Zealand in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
Intuit. "Breakdown of brand qualities most important to consumers in New Zealand in 2024." Chart. August 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
Intuit. (2024). Breakdown of brand qualities most important to consumers in New Zealand in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
Intuit. "Breakdown of Brand Qualities Most Important to Consumers in New Zealand in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Aug 2024, /statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
Intuit, Breakdown of brand qualities most important to consumers in New Zealand in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/ (last visited July 30, 2026)
Breakdown of brand qualities most important to consumers in New Zealand in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: /statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
