Coolblue brand profile Germany 2023| ��ƽ��

Coolblue brand awareness, usage, popularity, loyalty, and buzz among price comparison portal users in Germany in 2023

Characteristic	Share of respondents
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Number of respondents

2,496 respondents

Age group

18-64 years

Special properties

respondents who use price comparison portals

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to price comparison, which of the following brands do you like?
Brand usage: When it comes to price comparison, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to price comparison, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Coolblue in Germany?
When it comes to price comparison portal users, brand awareness of Coolblue is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Coolblue in Germany?
In total, *% of German price comparison portal users say they like Coolblue. However, in actuality, among the **% of German respondents who know Coolblue, **% of people like the brand.

What is the usage share of Coolblue in Germany?
All in all, *% of price comparison portal users in Germany use Coolblue. That means, of the **% who know the brand, **% use them.

How loyal are the users of Coolblue?
Around *% of price comparison portal users in Germany say they are likely to use Coolblue again. Set in relation to the *% usage share of the brand, this means that 100% of their users show loyalty to the brand.

What's the buzz around Coolblue in Germany?
In November 2023, about *% of German price comparison portal users had heard about Coolblue in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Coolblue in Germany.

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