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Change in digital retail media advertising revenues in Latin America from 2021 to 2028

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Sources

Release date

February 2025

Region

Latin America and the Caribbean

Survey time period

2021 to 2023

Special properties

including ads on websites or apps primarily focused on retail e-commerce or purchased through demand-side platforms (DSPs) or retail media networks (RMNs)

Supplementary notes

* Forecasts.

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Change in digital retail media advertising revenues in Latin America 2021-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 3, 2025

In 2025, digital retail media advertising spending in Latin America will increase by an estimated **** percent, similar to the **** percent growth rate projected for the previous year. The annual change was forecast to decelerate throughout the rest of the decade, albeit at double-digit levels until the last presented year, 2028. According to the same study, retail media's share in Latin America's total digital ad expenditure was estimated at over ** percent in 2025 and expected to expand in the following years.

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