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Factors brands used to determine where to invest retail media budgets worldwide as of 1st quarter 2023

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Sources

Release date

June 2023

Region

Worldwide

Survey time period

Q1 2023

Number of respondents

218 respondents

Special properties

among execituves at director-level or above

Supplementary notes

The source does not provide information about the type of survey used.

Citation formats

Factors used to determine where to invest retail media budgets worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 26, 2023
During a survey carried out worldwide in early 2023, it was established that the most important factor for brands used to determine where to invest retail media budgets was the quality of a retailer's media network offering.
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