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Consumer behavior after receiving personalized content from brands in Japan as of January 2019

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Sources

Release date

March 2019

Region

Japan

Survey time period

December 31, 2018 to January 3, 2019

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

survey among internet users

Method of interview

Online survey

Citation formats

Effects of personalized brand content on consumer attitude Japan 2019

Published by
Christy Tila,
May 17, 2019
This statistic depicts a survey conducted in 2019 in Japan about the effects of receiving personalized content provided by brands to consumers. During the surveyed period, almost ** percent of respondents stated that they purchased the service or product after receiving personally relevant brand content, while ** percent would recommend the product to other people.
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