According to the source: Data is based on "a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
In 2024, the average engagement rate of posts by ** on Facebook was **** percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of **** percent. Overall, Influencers achieved a Facebook post engagement rate of *** percent, while Higher Education reached an engagement rate of **** percent. Verticals such as Fashion, Health and Beauty, and Home Decor had among the lowest engagement rates.
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Rival IQ. (February 25, 2025). Average engagement rate with brand posts on Facebook in 2024, by vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
Rival IQ. "Average engagement rate with brand posts on Facebook in 2024, by vertical." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
Rival IQ. (2025). Average engagement rate with brand posts on Facebook in 2024, by vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
Rival IQ. "Average Engagement Rate with Brand Posts on Facebook in 2024, by Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
Rival IQ, Average engagement rate with brand posts on Facebook in 2024, by vertical ÌÇÐÄÆƽâ°æ, /statistics/204067/daily-facebook-content-net-page-likes-by-vertical/ (last visited July 15, 2026)
Average engagement rate with brand posts on Facebook in 2024, by vertical [Graph], Rival IQ, February 25, 2025. [Online]. Available: /statistics/204067/daily-facebook-content-net-page-likes-by-vertical/
