In 2025, Meta, formerly known as Facebook Inc., spent 2.09 billion U.S. dollars on advertising. This represents an increase of approximately 300 million dollars compared with the previous year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Meta Platforms. (January 29, 2026). Annual advertising expense of Meta Platforms from 2014 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/685531/facebook-ad-expense/
Meta Platforms. "Annual advertising expense of Meta Platforms from 2014 to 2025 (in million U.S. dollars)." Chart. January 29, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/685531/facebook-ad-expense/
Meta Platforms. (2026). Annual advertising expense of Meta Platforms from 2014 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/685531/facebook-ad-expense/
Meta Platforms. "Annual Advertising Expense of Meta Platforms from 2014 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2026, /statistics/685531/facebook-ad-expense/
Meta Platforms, Annual advertising expense of Meta Platforms from 2014 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/685531/facebook-ad-expense/ (last visited July 16, 2026)
Annual advertising expense of Meta Platforms from 2014 to 2025 (in million U.S. dollars) [Graph], Meta Platforms, January 29, 2026. [Online]. Available: /statistics/685531/facebook-ad-expense/
