Internet users who access their Facebook account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
As of October 2025, India had the largest Facebook audience worldwide, with over 403 million users. To put this figure into perspective, if India’s Facebook user base were a country, it would rank as the third most populous nation globally. Besides India, three other markets had more than 100 million Facebook users each: the United States, Indonesia and Brazil.
Facebook – the most used social media
Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
Facebook usage by device
As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
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We Are Social, & DataReportal, & Meltwater. (October 15, 2025). Leading countries based on Facebook audience size as of October 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/268136/top-15-countries-based-on-number-of-facebook-users/
We Are Social, und DataReportal, und Meltwater. "Leading countries based on Facebook audience size as of October 2025 (in millions)." Chart. October 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/268136/top-15-countries-based-on-number-of-facebook-users/
We Are Social, DataReportal, Meltwater. (2025). Leading countries based on Facebook audience size as of October 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/268136/top-15-countries-based-on-number-of-facebook-users/
We Are Social, and DataReportal, and Meltwater. "Leading Countries Based on Facebook Audience Size as of October 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2025, /statistics/268136/top-15-countries-based-on-number-of-facebook-users/
We Are Social & DataReportal & Meltwater, Leading countries based on Facebook audience size as of October 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/268136/top-15-countries-based-on-number-of-facebook-users/ (last visited July 24, 2026)
Leading countries based on Facebook audience size as of October 2025 (in millions) [Graph], We Are Social, & DataReportal, & Meltwater, October 15, 2025. [Online]. Available: /statistics/268136/top-15-countries-based-on-number-of-facebook-users/
