In the last fiscal year, Meta’s marketing spending amounted to 11.991 million U.S. dollars. This figure represents a 5.7 percent increase compared with the previous year.
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Meta Platforms. (January 29, 2026). Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 14, 2026, from /statistics/506867/facebook-marketing-spending/
Meta Platforms. "Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars)." Chart. January 29, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 14, 2026. /statistics/506867/facebook-marketing-spending/
Meta Platforms. (2026). Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 14, 2026. /statistics/506867/facebook-marketing-spending/
Meta Platforms. "Annual Marketing and Sales Costs of Meta Platforms from 2010 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jan 2026, /statistics/506867/facebook-marketing-spending/
Meta Platforms, Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/506867/facebook-marketing-spending/ (last visited July 14, 2026)
Annual marketing and sales costs of Meta Platforms from 2010 to 2025 (in million U.S. dollars) [Graph], Meta Platforms, January 29, 2026. [Online]. Available: /statistics/506867/facebook-marketing-spending/