Apple retained its position as the world’s most valuable brand in 2025, with an estimated brand value of nearly *** trillion U.S. dollars. Google ranked second, having been valued at *** billion dollars. Overall, the brand ranking was dominated by U.S.-based tech companies.Â
Apple’s brand is synonymous with simplicity and innovation
Apple is a California-based technology titan specializing in consumer electronics, software, and online services. According to the company’s latest filings, Apple’s global revenue reached *** billion U.S. dollars in 2024, with the iPhone being its most profitable operating segment. In addition to its signature smartphone, Apple’s other breakthrough products include the Mac computer, iPad tablet, and Apple Watch, all of which are continuously updated to match consumer needs and preferences.
Nvidia Climbs into the Top 5 as AI Boom Accelerates
A leading force in artificial intelligence, Nvidia reached the top five most valuable global brands for the first time in 2025. Behind the chips driving many of today’s generative AI applications, Nvidia is among the leading tech companies in terms of market capitalization, with a valuation of over trillion U.S. dollars.
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Kantar. (June 5, 2025). Leading brands worldwide in 2025, by brand value (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/
Kantar. "Leading brands worldwide in 2025, by brand value (in billion U.S. dollars)." Chart. June 5, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/
Kantar. (2025). Leading brands worldwide in 2025, by brand value (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/
Kantar. "Leading Brands Worldwide in 2025, by Brand Value (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jun 2025, /statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/
Kantar, Leading brands worldwide in 2025, by brand value (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/ (last visited August 04, 2026)
Leading brands worldwide in 2025, by brand value (in billion U.S. dollars) [Graph], Kantar, June 5, 2025. [Online]. Available: /statistics/269444/brand-value-of-the-most-valuable-companies-worldwide/