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Consumers discovery of new luxury brands and products in Asia in 2025, by channel

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Source

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Release date

May 2025

Region

APAC

Survey time period

2025

Number of respondents

5,096 respondents

Age group

16 years and older

Citation formats

Asian consumers' luxury brand discovery channels 2025

Published by
Bruna Rocco,
Jan 14, 2026

A survey from 2025 conducted in five Asian countries shows how consumers usually find new luxury brands and products. In China, over ** percent of consumers find new products through social media, followed by **** of them saying they use the brands` own websites. Over ***percent*of South Korean consumers do so going to brands' physical stores, with social media placing second for them. 

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Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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