AI use in marketing was by far the most common use case of AI in 2024 with *** of respondents sharing that their company used it. Scientific literature and research reviews were the most limited. This is likely because scientific reviews require specialists to evaluate the quality of the material with more scrutiny than AI is capable of at this stage.
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Stanford University. (March 30, 2025). Most common generative artificial intelligence (AI) use cases in companies globally in 2024, by function [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1611063/most-common-generative-ai-use-by-function/
Stanford University. "Most common generative artificial intelligence (AI) use cases in companies globally in 2024, by function." Chart. March 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1611063/most-common-generative-ai-use-by-function/
Stanford University. (2025). Most common generative artificial intelligence (AI) use cases in companies globally in 2024, by function. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1611063/most-common-generative-ai-use-by-function/
Stanford University. "Most Common Generative Artificial Intelligence (Ai) Use Cases in Companies Globally in 2024, by Function." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2025, /statistics/1611063/most-common-generative-ai-use-by-function/
Stanford University, Most common generative artificial intelligence (AI) use cases in companies globally in 2024, by function ÌÇÐÄÆƽâ°æ, /statistics/1611063/most-common-generative-ai-use-by-function/ (last visited July 15, 2026)
Most common generative artificial intelligence (AI) use cases in companies globally in 2024, by function [Graph], Stanford University, March 30, 2025. [Online]. Available: /statistics/1611063/most-common-generative-ai-use-by-function/
