Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023
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Share of respondents
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During a 2023 survey carried out among marketers employed at small companies in Australia, North America, and the United Kingdom (UK), it was found that the respondents considered limited scalability the leading risk of inadequate automation and artificial intelligence (AI) adoption. Low customer acquisition ranked second, named by ** percent of respondents.
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MailChimp. (June 13, 2023). Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1396762/risks-marketing-automation-ai/
MailChimp. "Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023." Chart. June 13, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1396762/risks-marketing-automation-ai/
MailChimp. (2023). Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1396762/risks-marketing-automation-ai/
MailChimp. "Risks of Inadequate Marketing Automation and Artificial Intelligence (Ai) Adoption According to Marketers in Small Businesses in Australia, North America, and The United Kingdom (Uk) as of March 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jun 2023, /statistics/1396762/risks-marketing-automation-ai/
MailChimp, Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1396762/risks-marketing-automation-ai/ (last visited July 26, 2026)
Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023 [Graph], MailChimp, June 13, 2023. [Online]. Available: /statistics/1396762/risks-marketing-automation-ai/