Original question: "Please imagine that you saw a social media post labelled as being AI-generated. Which, if any, of the following actions would you take? Please select all that apply."
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UK: reactions to seeing AI generated content on social media 2024
A 2024 survey conducted in the United Kingdom found that 27 percent of respondents who came across content labelled as AI generated on social media would block or unfollow the account that posted the content. Additionally, six percent of respondents stated that they would report the post, and five percent said they would engage with the post.
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YouGov. (May 28, 2024). Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
YouGov. "Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024." Chart. May 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
YouGov. (2024). Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
YouGov. "Reactions of Adults in The United Kingdom (Uk) to Seeing Content Labelled as Ai Generated on Social Media as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2024, /statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
YouGov, Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489707/uk-reactions-ai-generated-content-on-social-media/ (last visited July 27, 2026)
Reactions of adults in the United Kingdom (UK) to seeing content labelled as AI generated on social media as of May 2024 [Graph], YouGov, May 28, 2024. [Online]. Available: /statistics/1489707/uk-reactions-ai-generated-content-on-social-media/
