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Main changes in online shopping behavior in selected Western European countries in 2023

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Release date

March 2024

Region

Europe

Survey time period

July to August 2023

Number of respondents

5,000 online shoppers*

Age group

18 years and older

Special properties

change in the previous 12 months

Supplementary notes

* The study was conducted across Belgium, France, Germany, the Netherlands, and the UK. Around 1,000 surveys were conducted in each market, and a mix of age ranges, income brackets and genders was included.

The release date is the date of access.

Citation formats

Main changes in online shopping behavior in Western European countries 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 29, 2024

Based on a 2023 survey, the primary shift in online shopping behavior in Western Europe over the previous 12 months was increased price-consciousness among consumers. Over **** of the surveyed consumers in the selected countries now consistently purchase the lowest-priced products, while approximately out of ten prefer buying from trusted brands.

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