Survey question:
"Do you use an official app for a store or a brand?"
Among a total of 3,234 respondents, 239 were between 16 and 24 years old, 903 were between 25 and 34 years old, 1,052 were between 35 and 44 years old, 573 were between 45 and 54 years old, and 467 were above 54 years old.
Percentages may not total 100 due to rounding.
Citation formats
Consumers using a brand or store's official app in Hong Kong 2023, by age group
According to a survey conducted by in Hong Kong in November 2023, around ** percent of respondents aged between 25 and 34 years said that they use an official app of a store or a brand. In comparison, only ** percent of those above 54 years confirmed the same.
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group." Chart. December 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in Hong Kong as of November 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Dec 2023, /statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
Rakuten Insight, Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/ (last visited July 31, 2026)
Share of consumers using a brand or store's official app in Hong Kong as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: /statistics/1440607/hong-kong-usage-of-brand-or-store-official-app-by-consumer-age/
