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TikTok Shop penetration rate in Vietnam from 3rd quarter 2022 to 3rd quarter 2025

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Source

Release date

November 2025

Region

Vietnam

Survey time period

Q3 2022 to Q3 2025

Number of respondents

1,351 respondents

Age group

18-64 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: 鈥淲hich of the following platforms/apps do you use for online shopping?鈥

The survey count refers to 3rd quarter 2025.

Citation formats

TikTok Shop penetration rate Vietnam Q3 2022-Q3 2025

Published by Thuy D., Dec 23, 2025

According to a survey among Vietnamese internet users聽in the third quarter of 2025, roughly ** percent of respondents confirmed using TikTok for online shopping. Since its launch in April 2022, the penetration rate of TikTok Shop has been accelerating fast in the country.

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Overview

6

Key figures

7

Shopee

6

Lazada

4

TikTok Shop

4

Tiki

4

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Topics

E-commerce platforms in VietnamE-commerce in VietnamSocial commerce in Vietnam Digital payments in VietnamTikTok Shop in Vietnam
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
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