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Factors that influence the purchasing decision of consumers on social commerce in Vietnam in 2022

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Source

Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

999 respondents

Supplementary notes

Original question: "Which of the following factors will affect your decision to buy something through social media?"

Citation formats

Factors that influence the purchasing decision on social commerce Vietnam 2022

Published by
Yihan Ma,
Apr 8, 2022

According to a recent survey conducted in Vietnam by in 2022, personal needs or wants were the leading driver for purchasing a product on social media among Vietnamese consumers, as stated by ** percent of the respondents. The same survey revealed that price was the second most popular factor in consumers' purchasing decisions.

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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