based on addressable advertising audience; does not include Douyin
Supplementary notes
*as of February. **as of January. ***as of October.Â
Figures prior to 2023 was from previous reporting.
Data may not represent unique individuals or the total active users due to duplicate and fake accounts, user age misstatements, variations of research dates, and differences in census data vs. resident populations.
As of October 2025, there were approximately **** million audiences engaging with TikTok in Vietnam based on ad reach, an increase of nearly **** million users compared to the year before. TikTok has emerged as one of the most used social media apps in Vietnam in recent years.
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We Are Social, & Meltwater, & DataReportal. (November 5, 2025). Number of TikTok users in Vietnam from 2022 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
We Are Social, und Meltwater, und DataReportal. "Number of TikTok users in Vietnam from 2022 to 2025 (in millions)." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
We Are Social, Meltwater, DataReportal. (2025). Number of TikTok users in Vietnam from 2022 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
We Are Social, and Meltwater, and DataReportal. "Number of Tiktok Users in Vietnam from 2022 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
We Are Social & Meltwater & DataReportal, Number of TikTok users in Vietnam from 2022 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/ (last visited July 31, 2026)
Number of TikTok users in Vietnam from 2022 to 2025 (in millions) [Graph], We Are Social, & Meltwater, & DataReportal, November 5, 2025. [Online]. Available: /statistics/1413933/vietnam-potential-advertising-audience-on-tiktok/
