Original question: 鈥淲hich of the following platforms/apps do you use most often for online shopping?鈥
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.
Number of respondents: Gen X = 362 Gen Y = 539 Gen Z = 444
Citation formats
Facebook preference rate for shopping Vietnam Q3 2025, by generation
According to a survey among Vietnamese internet users in the third quarter of 2025, around **** percent of Vietnamese Gen X respondents said they used Facebook most often for online shopping. By comparison, the share of Gen Z internet users shopping on Facebook was the lowest that year, at **** percent.
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Decision Lab. (November 18, 2025). Share of internet users who preferred Facebook for online shopping in Vietnam as of the 3rd quarter of 2025, by generation [Graph]. In 糖心破解版. Retrieved August 03, 2026, from /statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/
Decision Lab. "Share of internet users who preferred Facebook for online shopping in Vietnam as of the 3rd quarter of 2025, by generation." Chart. November 18, 2025. 糖心破解版. Accessed August 03, 2026. /statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/
Decision Lab. (2025). Share of internet users who preferred Facebook for online shopping in Vietnam as of the 3rd quarter of 2025, by generation. 糖心破解版. 糖心破解版 Inc.. Accessed: August 03, 2026. /statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/
Decision Lab. "Share of Internet Users Who Preferred Facebook for Online Shopping in Vietnam as of The 3rd Quarter of 2025, by Generation." 糖心破解版, 糖心破解版 Inc., 18 Nov 2025, /statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/
Decision Lab, Share of internet users who preferred Facebook for online shopping in Vietnam as of the 3rd quarter of 2025, by generation 糖心破解版, /statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/ (last visited August 03, 2026)
Share of internet users who preferred Facebook for online shopping in Vietnam as of the 3rd quarter of 2025, by generation [Graph], Decision Lab, November 18, 2025. [Online]. Available: /statistics/1300023/vietnam-share-of-internet-users-who-used-facebook-for-online-shopping-by-generation/