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Share of internet users who preferred TikTok for online shopping in Vietnam as of 3rd quarter 2025, by generation

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Source

Release date

November 2025

Region

Vietnam

Survey time period

July to September 2025

Number of respondents

1,345 respondents

Age group

18-64 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: 鈥淲hich of the following platforms/apps do you use most often for online shopping?鈥

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.

Number of respondents:
Gen X = 362
Gen Y = 539
Gen Z = 444

Citation formats

Share of people preferring TikTok for online shopping Vietnam Q3 2025, by generation

Published by Thuy D., Dec 23, 2025

According to a survey among Vietnamese internet users in the third quarter of 2025, roughly聽** percent of respondents from Gen Z confirmed using TikTok most often for online shopping. In the same survey, the share of Gen Y internet users shopping on TikTok was around ** percent.

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