A. Guttmann
Research Lead covering media
Digital out-of-home (DOOH) advertising in Germany – statistics & facts
Germany has established itself as a key player in the international digital out-of-home (DOOH) media arena. In 2023, it was the third-largest market worldwide, with advertising spending of approximately 1.3 billion U.S. dollars. This result placed Germany only behind advertising powerhouses China and the United States, underscoring its significance in the global DOOH ecosystem. Additionally, the country's strong performance contributes to Europe's position as the region with the highest DOOH share in total out-of-home ad spending.
