YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
All Buzz scores listed have been rounded to a single decimal place.
Citation formats
Ranking of media brands in Denmark 2019, by Buzz score
This statistic shows a ranking of media brands by average Buzz score in Denmark as of 2019. Netflix ranked highest with a score of ****, followed by Denmark's public service broadcasting channel DR and TV station TV 2.
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YouGov. (January 30, 2020). Ranking of media brands by Buzz score in Denmark in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/443699/leading-media-brands-ranked-by-buzz-score-in-denmark/
YouGov. "Ranking of media brands by Buzz score in Denmark in 2019." Chart. January 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/443699/leading-media-brands-ranked-by-buzz-score-in-denmark/
YouGov. (2020). Ranking of media brands by Buzz score in Denmark in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/443699/leading-media-brands-ranked-by-buzz-score-in-denmark/
YouGov. "Ranking of Media Brands by Buzz Score in Denmark in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2020, /statistics/443699/leading-media-brands-ranked-by-buzz-score-in-denmark/
YouGov, Ranking of media brands by Buzz score in Denmark in 2019 ÌÇÐÄÆƽâ°æ, /statistics/443699/leading-media-brands-ranked-by-buzz-score-in-denmark/ (last visited July 26, 2026)
Ranking of media brands by Buzz score in Denmark in 2019 [Graph], YouGov, January 30, 2020. [Online]. Available: /statistics/443699/leading-media-brands-ranked-by-buzz-score-in-denmark/
