Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021
Characteristic
High concern
Moderate concern
Little concern
No concern
Unsure/no opinion
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Original question: "How concerned are you that your company's/clients' media budgets may be inadvertently funding harmful activity or 'bad actors' through each of the following ways?"
The source does not specify the type of the survey or the number of respondents.
Citation formats
Concern regarding advertising budgets funding harmful activity in the U.S. 2021
During a 2021 survey carried out among U.S. marketers and agencies, ** percent of respondents stated they were (very or moderately) concerned that their advertising budgets were funding harmful activity through high-velocity misinformation on broad consumer platforms, such as social media.
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Advertiser Perceptions. (December 14, 2021). Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1221381/concern-advertising-budget-fund-harmful-activity/
Advertiser Perceptions. "Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021." Chart. December 14, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1221381/concern-advertising-budget-fund-harmful-activity/
Advertiser Perceptions. (2021). Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1221381/concern-advertising-budget-fund-harmful-activity/
Advertiser Perceptions. "Level of Concern regarding Advertising Budgets Funding Harmful Activity through Selected Means among Marketers and Agencies in The United States in 2nd Half 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Dec 2021, /statistics/1221381/concern-advertising-budget-fund-harmful-activity/
Advertiser Perceptions, Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021 ÌÇÐÄÆƽâ°æ, /statistics/1221381/concern-advertising-budget-fund-harmful-activity/ (last visited July 20, 2026)
Level of concern regarding advertising budgets funding harmful activity through selected means among marketers and agencies in the United States in 2nd half 2021 [Graph], Advertiser Perceptions, December 14, 2021. [Online]. Available: /statistics/1221381/concern-advertising-budget-fund-harmful-activity/
