Original questions: "What are your main purposes of using the internet in the past year and the proportion (%) used per day? What is the purpose of each task? What activities do you use the internet for? (You may give more than one answer.)"
Data were calculated from the number of hours Internet users spend.
Citation formats
Live commerce penetration rate Thailand 2022, by age group
In 2022, around **** percent of the Gen Y respondents in Thailand watched live commerce. This was followed by Gen Z and Gen X. Live commerce is a new dimension in selling that can connect buyers and sellers in real time.
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ETDA, & Ministry of Digital Economy and Society (Thailand). (November 21, 2022). Share of internet users in Thailand who use live commerce as of July 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1422584/thailand-live-commerce-penetration-by-age-group/
ETDA, und Ministry of Digital Economy and Society (Thailand). "Share of internet users in Thailand who use live commerce as of July 2022, by age group." Chart. November 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1422584/thailand-live-commerce-penetration-by-age-group/
ETDA, Ministry of Digital Economy and Society (Thailand). (2022). Share of internet users in Thailand who use live commerce as of July 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1422584/thailand-live-commerce-penetration-by-age-group/
ETDA, and Ministry of Digital Economy and Society (Thailand). "Share of Internet Users in Thailand Who Use Live Commerce as of July 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2022, /statistics/1422584/thailand-live-commerce-penetration-by-age-group/
ETDA & Ministry of Digital Economy and Society (Thailand), Share of internet users in Thailand who use live commerce as of July 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1422584/thailand-live-commerce-penetration-by-age-group/ (last visited July 14, 2026)
Share of internet users in Thailand who use live commerce as of July 2022, by age group [Graph], ETDA, & Ministry of Digital Economy and Society (Thailand), November 21, 2022. [Online]. Available: /statistics/1422584/thailand-live-commerce-penetration-by-age-group/
