In 2025, 73 percent of French people bought products online at least once a month. Only two percent of consumers had never made an online purchase in France.
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OpinionWay. (February 13, 2025). Distribution of online buyers in France in 2024, by frequency [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/
OpinionWay. "Distribution of online buyers in France in 2024, by frequency." Chart. February 13, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/
OpinionWay. (2025). Distribution of online buyers in France in 2024, by frequency. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/
OpinionWay. "Distribution of Online Buyers in France in 2024, by Frequency." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Feb 2025, /statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/
OpinionWay, Distribution of online buyers in France in 2024, by frequency ÌÇÐÄÆÆ½â°æ, /statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/ (last visited July 24, 2026)
Distribution of online buyers in France in 2024, by frequency [Graph], OpinionWay, February 13, 2025. [Online]. Available: /statistics/770539/e-trade-frequency-d-purchase-sure-internet-france/