*21,749 households were used for tabulations. Among approximately 40,000 sampled households, the average household in Japan consisted of 2.18 persons, with 11,167 households ordering over the internet in 2024.
Data prior to 2024 come from previous reports. 100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025. Values have been rounded.Â
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Average monthly household expenditure on online purchases in Japan 2015-2024
In 2024, the average monthly online expenditure from ordering goods and services over the internet in Japan exceeded * Japanese yen. The household expenses on online shopping increased steadily in recent years, with the penetration of e-commerce among Japanese households showing an upward trend.
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Statistics Bureau of Japan. (February 7, 2025). Average monthly household expenditure on goods and services ordered over the internet in Japan from 2015 to 2024 (in 1,000 Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1245662/japan-average-monthly-online-product-spending/
Statistics Bureau of Japan. "Average monthly household expenditure on goods and services ordered over the internet in Japan from 2015 to 2024 (in 1,000 Japanese yen)." Chart. February 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1245662/japan-average-monthly-online-product-spending/
Statistics Bureau of Japan. (2025). Average monthly household expenditure on goods and services ordered over the internet in Japan from 2015 to 2024 (in 1,000 Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1245662/japan-average-monthly-online-product-spending/
Statistics Bureau of Japan. "Average Monthly Household Expenditure on Goods and Services Ordered over The Internet in Japan from 2015 to 2024 (in 1,000 Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2025, /statistics/1245662/japan-average-monthly-online-product-spending/
Statistics Bureau of Japan, Average monthly household expenditure on goods and services ordered over the internet in Japan from 2015 to 2024 (in 1,000 Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1245662/japan-average-monthly-online-product-spending/ (last visited July 25, 2026)
Average monthly household expenditure on goods and services ordered over the internet in Japan from 2015 to 2024 (in 1,000 Japanese yen) [Graph], Statistics Bureau of Japan, February 7, 2025. [Online]. Available: /statistics/1245662/japan-average-monthly-online-product-spending/
