Back-to-school shopping on Amazon Prime Days is increasing in the United States. In 2021, only ** percent of respondents taking part to a survey purchased back-to-school or back-to-college items in occasion of Amazon Prime Days. Three years later, ** percent of consumers bought back-to-school items thanks to Amazon Prime Day deals.
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National Retail Federation. (July 11, 2022). Share of consumers planning to use Amazon Prime Day to purchase back-to-school or back-to-college items in the U.S. from 2021 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1039557/amazon-prime-day-shopper-experiences-usa/
National Retail Federation. "Share of consumers planning to use Amazon Prime Day to purchase back-to-school or back-to-college items in the U.S. from 2021 to 2024." Chart. July 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1039557/amazon-prime-day-shopper-experiences-usa/
National Retail Federation. (2022). Share of consumers planning to use Amazon Prime Day to purchase back-to-school or back-to-college items in the U.S. from 2021 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1039557/amazon-prime-day-shopper-experiences-usa/
National Retail Federation. "Share of Consumers Planning to Use Amazon Prime Day to Purchase Back-to-school or Back-to-college Items in The U.S. from 2021 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2022, /statistics/1039557/amazon-prime-day-shopper-experiences-usa/
National Retail Federation, Share of consumers planning to use Amazon Prime Day to purchase back-to-school or back-to-college items in the U.S. from 2021 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1039557/amazon-prime-day-shopper-experiences-usa/ (last visited July 23, 2026)
Share of consumers planning to use Amazon Prime Day to purchase back-to-school or back-to-college items in the U.S. from 2021 to 2024 [Graph], National Retail Federation, July 11, 2022. [Online]. Available: /statistics/1039557/amazon-prime-day-shopper-experiences-usa/
