As revealed in a survey conducted in Japan in 2024, the majority of young adults and middle-aged consumers purchased goods and services over the internet. While over ** percent of respondents aged 30 to 39 years stated to have made online purchases within the last year, only **** percent of elderly respondents aged 80 years and older were e-commerce users.
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e-Stat (Japan). (May 30, 2025). Share of online retail shopping users in Japan in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1246317/japan-share-online-retail-shopper-by-age-group/
e-Stat (Japan). "Share of online retail shopping users in Japan in 2024, by age group." Chart. May 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1246317/japan-share-online-retail-shopper-by-age-group/
e-Stat (Japan). (2025). Share of online retail shopping users in Japan in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1246317/japan-share-online-retail-shopper-by-age-group/
e-Stat (Japan). "Share of Online Retail Shopping Users in Japan in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 May 2025, /statistics/1246317/japan-share-online-retail-shopper-by-age-group/
e-Stat (Japan), Share of online retail shopping users in Japan in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1246317/japan-share-online-retail-shopper-by-age-group/ (last visited July 26, 2026)
Share of online retail shopping users in Japan in 2024, by age group [Graph], e-Stat (Japan), May 30, 2025. [Online]. Available: /statistics/1246317/japan-share-online-retail-shopper-by-age-group/
