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Leading product categories purchased due to influencer content among consumers in Southeast Asia as of July 2023, by generation

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Source

Release date

September 2023

Region

Indonesia, Philippines, Singapore, Vietnam, Thailand

Survey time period

July 1 to 10, 2023

Number of respondents

2,500 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type(s) of product did you buy because of an influencer's content?"
N=500 each in Singapore, Thailand, Vietnam, Indonesia, and the Philippines.

Citation formats

Top product types purchased due to influencer content SEA 2023, by generation

Published by Thuy D., Sep 25, 2023

According to a 2023 survey on influencer marketing in Southeast Asia, ** percent of Gen Z and ** percent of Gen Y respondents stated to have purchased beauty products due to influencer content before. Among Gen X and Baby Boomer respondents, food and beverage was the leading category for influencer-endorsed products.

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